Business & Mnagement

Models For Customer Relation Management CRM

Customer relationship management is a methodology to manage the company’s interaction with the current and future prospective customers. It uses technology to organize, schedule, automate, and synchronize marketing, sales, customer services. CRM is a customer oriented. It gives one to one solution to Customer’s demands. Direct online communication with customer and service centers helps customer …

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The Frameworks/models of Customer Relationship Management

Customer Relationship Management Models Different scopes of thorough Customer Relationship Management CRM models have been produced. The creator presents five of them in this section. THE IDIC Model The IDIC is depicted as underneath (Figure 2.6) Figure 2.6: The IDIC Methodology (Peppers and Rogers, 2004) The IDIC Model has been produced by Peppers and Rogers …

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